SIOF 2026 - A Visionary Feast for Your Eyes in Shanghai

2026-03-02

As spring warms up and Shanghai extends its invitation, an industry gala dedicated to the optical world arrives as promised.

From March 2 to 4, the 24th China (Shanghai) International Optics Fair (SIOF 2026) will grandly open at the Shanghai New International Expo Centre.

Boasting a vast exhibition area of 100,000 square meters, the fair brings together more than 2,000 global brands. Here, cutting-edge optical technologies and eyewear fashion aesthetics blend seamlessly, presenting a dynamic industry event for viewing, exploring, experiencing, and business matching. If you are looking to visit top global eyewear brands all in one place, SIOF 2026 is your perfect choice!

This year’s fair features 160 international exhibitors from 23 countries and regions—including China, Japan, Korea, Europe, the US, and Southeast Asia—showcasing over 285 international brands. Industry titans like MARCHON, MARCOLIN, STEPPER, SAFILO, and Silhouette will all be in attendance. Furthermore, a wave of overseas newcomers, including BREVNO (Russia), EVONIK (Germany), A.KJÆRBED (Denmark), SIIYN (South Korea), and Itoh Takumi (Japan), will make their debuts, injecting fresh vitality into the exhibition.

The fair also features special Business Matching Activities, inviting professional purchasing groups from Southeast Asia, Africa, Russia, and countries along the Belt and Road. Through pre-event demand matching and on-site one-on-one negotiations, Chinese and foreign enterprises can efficiently expand channels via precise connections. International cooperation goes far beyond display, translating into tangible business opportunities.